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Consumer Behaviour • March 12, 2022, 12:44 p.m.

Gamification, past habits may impact future eco-friendly tendencies differently

Green consumer habits may not be impacted by gamification practices, but people who purchased environmentally friendly products in the past are likely to continue to do so, according to a team of researchers, who theorized that adding gamification techniques to a consumer's eco-friendly purchasing habits would perpetuate green consumerism.

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